project overview
National Tennis Community Association is a nonprofit organization dedicated fostering public health and economic development through community engagement with the sport of tennis. I worked closely with the client to design the logo, branding and website to be in line with the National Tennis Community Association mission.
PROJECT SCOPE
Project Type: Website Design + Branding
Platform: Desktop + Mobile
Deliverables: Website design on Squarespace, Logo, Brandkit
Tools: ProCreate, Adobe Illustrator, Figma, Squarespace
MY ROLE
UI Design
Design Direction
LOGO + BRANDING
The logo has a classic and timeless feel, drawing inspiration from traditional tennis imagery. The elements are sleek and clean, giving the logo a modern twist. The overall design is simple, yet distinctive and easily recognizable.
The branding represents the colors of tennis. The colors we chose are common colors in tennis include shades of green (representing the courts), white (traditional tennis attire), and a neon yellow (for tennis balls). Together these colors strategically create an aesthetically pleasing and harmonious color palette for the NTCA branding.
